About Us
What We Do
Willis Athletics is a sports marketing consultancy built by athletes, for athletes. Founded by baseball players Dylan Willis and Colin Goldsmith, our goal is to help athletes, teams, and sports brands grow their presence, tell their stories, and build opportunities through modern digital strategy.
After years of competing on the field and navigating the sports world firsthand, Dylan and Colin saw a need: athletes weren’t getting the marketing support, brand development, or digital visibility they needed to stand out in today’s competitive landscape. So they created Willis Athletics — a consultancy grounded in athletic experience, authenticity, and strategic marketing expertise.
Our Core Values
At Willis Athletics, we are guided by three foundational values. Athlete-First Mindset: We understand athletes because we are athletes, and every strategy we create is built around supporting their goals and long-term success. Authenticity: We believe the strongest brands are rooted in honesty and real stories, helping clients showcase who they truly are. Innovation & Creativity: As the sports industry evolves, we stay ahead by using fresh ideas, modern tools, and creative thinking to ensure our athletes and partners stand out in a crowded digital world.
